Thursday, September 3, 2009


Google Paid Listings

Still by far the most popular search engine, Google also runs PPC ads for top "sponsored links" and side boxes via their Adwords program.

Google search free listing

If you aren't ranked well in Google for organic (free) listings as yet, this is most likely the engine you want to focus on. Google supplies secondary data to a number of other search engines/indices and sites including the mega-social networking site - MySpace.

To add your web site to Google for their free listings; use this page:

Yahoo Search Marketing sponsored search Previously known as Overture, it's one of the heavyweights of the pay per click industry. This model requires that you bid on keywords for ranking and at times the competition can become quite insane - some advertisers go overboard. As an example, I recently reported that on the word "computer", the no.1 advertiser had bid US$10 for the privilege. The number 2 position was held by an advertiser prepared to pay US$.77 per click. It's a huge difference.

Coupled with the fact that not everyone who clicks on the link will purchase, it can become an extraordinarily expensive marketing exercise. The COA (Cost of Acquisition) tied in with each sale may not viable for the some small online businesses, unless you are selling high profit items. The minimum bid starts at 10 cents per click.

This doesn't mean to say PPC is not a viable option - many merchants use it very successfully. If you're new to PPC, you'll want some practice and Yahoo offers new account holders some freebies - sign up and get a $25 credit.
Yahoo paid listing (directory):

US$299.00 non-refundable, recurring annual fee for
commercial site in their directory. Adult sites will be charged US$600. Community, non-profit sites can still get a free listing.

Note: Yahoo has two separate aspects to their search, the Directory and Web Search. Sites included in their web directories will also show up in Yahoo Web Search.
Yahoo search free listingTo submit your site for free (but you'll need a Yahoo email account):

MSN free listing:Up until early November 2004, MSN results were powered by Inktomi - which is owned by Yahoo. As you can imagine, this would have made Microsoft rather uncomfortable, so they are now using their own home-grown search technology.

Free submission form:

MSN paid listings Another option for listing on MSN Search is as a "sponsored listing" (Pay Per Click) via MSN AdCenter. It will cost you $5 to sign up and bidding starts at 5c per click.AltaVista:Up until early April 2004, Alta Vista, which was acquired by Yahoo!, operated as a separate entity in terms of search results.

The era has ended, and now to be listed in Alta Vista, you only need to submit to Yahoo!; either through their free URL submission service or via Yahoo Search Marketing. Yahoo Search Marketing are currently offering a $25 credit.
DMOZ:Still a strong community of independent editors, free listings, but you are only listed once in most cases and having your listing updated can take a long time. Considering that DMOZ supplies data to hundreds of search engines/indices and sites, including Google, it's absolutely essential to be listed here.

I cannot stress this enough - be sure to read the submission guidelines. DMOZ editors are constantly hammered with garbage submissions. AllTheWeb (FAST):As with Alta Vista; now using Yahoo! results. In order to be listed, you can choose from Yahoo!'s free URL submission service or the premium service via Yahoo Search Marketing.

There are many other paid and free listing search engines around, but you're really best off concentrating on the big 3 - Google, Yahoo and MSN search respectively and DMOZ for a directory listing.

1 comment:

  1. Just got my cheque for $500.

    Sometimes people don't believe me when I tell them about how much money you can earn by taking paid surveys online...

    So I took a video of myself actually getting paid $500 for doing paid surveys to set the record straight once and for all.



eToro Snags a World Finance Award for Most Innovative Trading Platform 2010

The eToro platform, already a trader favorite, has now received a nod of appreciation from the financial trading industry as a winner of one of World Finance's prestigious annual awards.

eToro's innovative approach to financial trading has been making waves for quite some time now among traders worldwide. The platform's user friendly graphic interfaces and wide range of ground breaking community tools have captured the attentions of novices and experts alike, who now take part in eToro's vibrant and active social trading network. With its open and daring approach, eToro has now managed to not only become one of the most popular trading platforms online, but to also receive a seal of approval from an already established financial institution.

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World Finance magazine launched its annual World Finance Awards in 2007 with the goal of identifying industry leaders that represent the benchmark of achievement and best practice in the financial and business world. To determine the winners, World Finance magazine used an independent panel of judges headed up by Editor Alexander Redcliffe. The Panel followed up on the countless nominations, suggestions and contributions of World Finance readers to explore and analyze new trends in order to unearth the best and the brightest pioneers in the FX marketplace.

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