Monday, October 19, 2009

Email Marketing Tactics

All right, so you’ve got the addresses. Now what are you going to do with them? Obviously, what you’re going to do is send your users marketing messages via email so that they’ll know all about the great products and services you offer. There are two ways you can do that: you can send them a newsletter every couple of weeks or so; or you can send them a sales letter. Newsletters are very important for building trust with your subscribers and warming them up to your sales offers. In the next chapter, I’ll discuss newsletters in detail. In the rest of this chapter, I’m going to explain how to write simple sales material that gets results. I’ll do that by concentrating on the two most important parts of any sales material: the headline and the call to action. Get those two right, and any piece of marketing material you produce — online or off — will get the results you want.
1 Writing Headlines That Grab Your Customers and Sell Your Goods!
Headlines are absolutely vital for all your marketing efforts. Whether you plan to use them on your website, your emails, your newsletters or anywhere else, they’re the hook that grabs your readers, reels them in and turns them into customers. There are dozens of different kinds of headlines that you can use and some of them are better than others. Below are the type of headlines that I use, and that I’ve found to be the most effective. The No-Nonsense Headline
The first type of headline you can use is the simplest. No frills, no tricks, no hooks, just a straightforward description of the contents of your message. Your headline could be something like:
Tips to Save Money on Your Weekly Shopping
The Best Way to Choose Your Next Car
Real Estate Agents That Sell Properties Fast
Notice that you can still use explanations and powerful adjectives to get your point across, but these headlines do little more than tell the reader what to expect. The advantages of these headlines is that they’re easy to write and easy to read. You don’t have to try to come up with some hard hitting sales message and customers aren’t put off by a document that looks like a piece of promotional material. On the other hand, they are a bit weak and that makes them hard to turn into cash. You can use no-nonsense headlines when you don’t need to work hard to make the sale. If you’re sending information that you know your customer will read, either because it’s free or they’ve specifically requested it, these are the kind of headlines to use.


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ETORO

eToro Snags a World Finance Award for Most Innovative Trading Platform 2010

The eToro platform, already a trader favorite, has now received a nod of appreciation from the financial trading industry as a winner of one of World Finance's prestigious annual awards.

eToro's innovative approach to financial trading has been making waves for quite some time now among traders worldwide. The platform's user friendly graphic interfaces and wide range of ground breaking community tools have captured the attentions of novices and experts alike, who now take part in eToro's vibrant and active social trading network. With its open and daring approach, eToro has now managed to not only become one of the most popular trading platforms online, but to also receive a seal of approval from an already established financial institution.

“Our vision is to become the first global market place for everyone to trade and invest their funds in a simple and transparent way”, said eToro CEO, Johnathan Assia. “eToro already transformed the way people trade today, and we thank our community of over a million traders for helping us win this award that recognizes eToro's achievements in the financial trading arena”

World Finance magazine launched its annual World Finance Awards in 2007 with the goal of identifying industry leaders that represent the benchmark of achievement and best practice in the financial and business world. To determine the winners, World Finance magazine used an independent panel of judges headed up by Editor Alexander Redcliffe. The Panel followed up on the countless nominations, suggestions and contributions of World Finance readers to explore and analyze new trends in order to unearth the best and the brightest pioneers in the FX marketplace.

“We couldn't be more thrilled and honored to win this particular award,” said Assia. “To know that our platform was nominated and then chosen out of the hundreds of nominations is a sign that we must be doing something right. It is especially rewarding to know that our push towards innovation, which has been one of eToro's core values from the start, hasn't gone unnoticed. The challenge now is to keep innovating so we can have a shot at next year's award as well!”

As for eToro's community, they will certainly be thrilled to know that their platform of choice is leading the way in cutting edge trading technologies, and intends to continue to do so for years to come.

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