Friday, October 16, 2009

Steps for a Successful Newsletter Traffic

Marketing your business with newsletters is probably one of the most effective online marketing strategies. However, the whole process of devising and implementing a newsletter campaign involves a considerable amount of planning. Given below are a few guidelines that will help you make your campaign a success:
Step 1: Determine what you can sell online, or how to monetize your site.
Step 2: People use the Internet for information. Try to figure out what information is unique to your business? Everybody is an expert in his or her chosen field. This information is valuable to others.
Step 3: Identify your target audience. Define your audience, and then find out where they are going online for information. E.g. which sites, newsgroups and discussions boards are the most popular. This technique alone will greatly build your traffic as well as your name. You’d be amazed at how many businesses still define their audience as "all people" or "EVERYONE needs my product". This is absolutely not true! Contrary to popular business myth, the Internet is not a mainstream medium. Communities are usually quite passionate about their interests. Find your community and become an authority to them.
Step 4: Create content. By providing quality content, you can build a successful business online. Content works in becoming your company’s USP (Unique Selling Proposition). The quality of the content you provide will mean the difference between your site being a significant online business or just a “brochure site”.
Step 5: Create and maintain your mailing list.

Step 6: Produce your newsletter. Email newsletters are great because you can include “hot links” that will open a web page. Make sure you include the http:// because this is what most email software requires in order to understand text to be a live Internet address, make it clickable, and open the page in an Internet browser.
Step 7: Make sure you have autoresponders in place to field often-asked questions, and to subscribe and unsubscribe your recipients automatically. You will always lose a few but
don’t take it personally. Make it easy for people to unsubscribe from your mailing list.
Step 8: Never SPAM. Spamming is the practice of sending information to people who didn’t actually ask for it. It has been an accepted practice in the offline direct marketing world but not online. Don’t even try it. You could find yourself switched off by your internet service provider or having other serious actions taken against you. Review the Federal Trade Commission website for more details at:click here

1 comment:

  1. You can make $20 for a 20 minute survey!

    Guess what? This is exactly what large companies are paying me for. They need to know what their customer needs and wants. So big companies pay $1,000,000's of dollars per month to the average person. In return, the average person, like me and you, answers some questions and gives them their opinion.



eToro Snags a World Finance Award for Most Innovative Trading Platform 2010

The eToro platform, already a trader favorite, has now received a nod of appreciation from the financial trading industry as a winner of one of World Finance's prestigious annual awards.

eToro's innovative approach to financial trading has been making waves for quite some time now among traders worldwide. The platform's user friendly graphic interfaces and wide range of ground breaking community tools have captured the attentions of novices and experts alike, who now take part in eToro's vibrant and active social trading network. With its open and daring approach, eToro has now managed to not only become one of the most popular trading platforms online, but to also receive a seal of approval from an already established financial institution.

“Our vision is to become the first global market place for everyone to trade and invest their funds in a simple and transparent way”, said eToro CEO, Johnathan Assia. “eToro already transformed the way people trade today, and we thank our community of over a million traders for helping us win this award that recognizes eToro's achievements in the financial trading arena”

World Finance magazine launched its annual World Finance Awards in 2007 with the goal of identifying industry leaders that represent the benchmark of achievement and best practice in the financial and business world. To determine the winners, World Finance magazine used an independent panel of judges headed up by Editor Alexander Redcliffe. The Panel followed up on the countless nominations, suggestions and contributions of World Finance readers to explore and analyze new trends in order to unearth the best and the brightest pioneers in the FX marketplace.

“We couldn't be more thrilled and honored to win this particular award,” said Assia. “To know that our platform was nominated and then chosen out of the hundreds of nominations is a sign that we must be doing something right. It is especially rewarding to know that our push towards innovation, which has been one of eToro's core values from the start, hasn't gone unnoticed. The challenge now is to keep innovating so we can have a shot at next year's award as well!”

As for eToro's community, they will certainly be thrilled to know that their platform of choice is leading the way in cutting edge trading technologies, and intends to continue to do so for years to come.

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