Thursday, November 12, 2009

How To Create Well Optimised Page Titles

The html required for creating a title is Your title here As you can see, it is contained in the „head‟ section of a website. If your site already has a head section then you need only add the title opening and closing tags with your title between them. It should be noted that blog sites have a different format and that the page title is contained in the blog settings. So all you need to do with your title is to make sure it contains your main keywords. Once again, try to incorporate composite keywords (i.e. keyphrases containing more than one keyword combination.) Your title can be as long as you like, but only the first 55 characters are really examined by search engines. So make sure that your most powerful keywords are contained within the first 55 characters. The other thing to keep in mind with the title is that it should say something rather than just being a bunch of keywords. You can add a whole bunch of keywords to the keywords meta tag (dealt with in the next chapter) so you don‟t need to cram them into your title. Instead of a title of „online marketing techniques, marketing online, affiliate marketing‟ have something like „Online marketing techniques – Tips on creating a successful affiliate marketing business!‟ The second example is much nicer to look at and incorporates all three of the keywords in the previous example (though not necessarily in the same word order). Keep in mind that your title could appear as the description or link in search results. So something readable is much more likely to be clicked. Just consider… which text would you be more likely to click?

1 comment:

  1. This is the best info I have seen so far on this topic. It actually gave me a clear understanding and example of what the whole keyword thing is about.



eToro Snags a World Finance Award for Most Innovative Trading Platform 2010

The eToro platform, already a trader favorite, has now received a nod of appreciation from the financial trading industry as a winner of one of World Finance's prestigious annual awards.

eToro's innovative approach to financial trading has been making waves for quite some time now among traders worldwide. The platform's user friendly graphic interfaces and wide range of ground breaking community tools have captured the attentions of novices and experts alike, who now take part in eToro's vibrant and active social trading network. With its open and daring approach, eToro has now managed to not only become one of the most popular trading platforms online, but to also receive a seal of approval from an already established financial institution.

“Our vision is to become the first global market place for everyone to trade and invest their funds in a simple and transparent way”, said eToro CEO, Johnathan Assia. “eToro already transformed the way people trade today, and we thank our community of over a million traders for helping us win this award that recognizes eToro's achievements in the financial trading arena”

World Finance magazine launched its annual World Finance Awards in 2007 with the goal of identifying industry leaders that represent the benchmark of achievement and best practice in the financial and business world. To determine the winners, World Finance magazine used an independent panel of judges headed up by Editor Alexander Redcliffe. The Panel followed up on the countless nominations, suggestions and contributions of World Finance readers to explore and analyze new trends in order to unearth the best and the brightest pioneers in the FX marketplace.

“We couldn't be more thrilled and honored to win this particular award,” said Assia. “To know that our platform was nominated and then chosen out of the hundreds of nominations is a sign that we must be doing something right. It is especially rewarding to know that our push towards innovation, which has been one of eToro's core values from the start, hasn't gone unnoticed. The challenge now is to keep innovating so we can have a shot at next year's award as well!”

As for eToro's community, they will certainly be thrilled to know that their platform of choice is leading the way in cutting edge trading technologies, and intends to continue to do so for years to come.

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