Sunday, November 15, 2009

Traffic Generation – Google Adwords

Some AdSense publishers use Google AdWords to drive traffic to their sites. Now, in case you didn’t know, Google AdWords is the program that supplies the ads that you are showing on your site with Google AdSense. Does it make sense to use AdWords to promote an AdSense site? In some cases, it does – it’s called “Adsense Arbitrage”
It is tricky, however. Remember that you are targeting high paying keywords. This means that if you target those same keywords with your own AdWords campaign, you would not only be paying a large amount of money, you would also run the risk of not having the money that you earn from AdSense cover the cost of your AdWords ads.
Here is the secret. First, set a budget for your AdWords campaign that you can afford to pay, regardless of your AdSense income. Next, don’t choose the same keywords for your AdWords ads as you do for your AdSense site. Now you are probably wondering how that would work out.
Let’s say that your website is focused on the topic of weight loss for diabetic women. You could target a lower paying keyword for your AdWords campaign,such as diabetes or diabetic supplies. Again, it is tricky, and it does take some thought.
It is vital that you keep a close eye on your ad campaigns and your clicks. You can easily see how much you’ve spent, and how much you’ve earned in relation to what you have spent. If you are spending more than you are earning, you need to rethink using Google AdWords, or tweak and tune until you are earning more than you spend.

6 comments:

  1. thank you for the very useful information, so need to think in advance of doing the ad and how the focus of the ad. thanks

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