So Your Web Site Visitor Converted To a Sale or Lead

Did you know that on average a visitor will remain on a thank you page, after he has completed a form, longer than he remained on most of the web pages he visited before he completed the form? Well you might think, "What does it matter? He just did what i intended, he either just made a purchase or he has become a lead." However, there is really so much more that you could offer him.

We all know how hard we work in order to make the flow just right in our website to increase conversions, so why not take advantage of the fact that we have the complete confidence of this visitor and why let him leave so soon? He has just made a purchase or made an inquiry and he is left high and dry with nothing more to do. His next natural move will probably be to return to what he was doing before he was looking for your product or service or he will continue surfing the Internet.

5 ideas of items you could add to your thank you page in order to keep your visitor around a little longer and make him feel that his visit to your website was really enjoyable, rewarding and memorable:

1. RSS feeds

You may or may not have requested permission from the visitor on the form he just completed to send him newsletters, campaigns and product updates however these will probably be sent to him by email. We are all aware of the huge amount of promotional emails we receive on a daily basis and I assume that you are all similar to me as sometimes I have more patience than other to read these promotions before I trash them, so why not offer your user an RSS feed. That way even if he opted-out from your promotional email, deletes them when they arrive, or files them away in a “Must Read” folder that is never read, you can still reach this visitor on a regular basis.

2. Newsletter subscription

You may or may not have requested an opt-in to your newsletter on the form, however, even if you did perhaps your company has a variety of newsletters for different products, services or interests then you could offer a form for him to subscribe to additional newsletters.