Tuesday, September 29, 2009

Amazon Traffic Type:

Amazon offers some unique promotional opportunities.
Here is one well-kept secret of many information publishers: exploitation of
the book reviews feature.
All they do is write a thoughtful and intelligent review. Then, somewhere in the
(appropriate place) of the copy, they drop a mention of their url.
The easiest and least obnoxious way of doing this is by employing
'credibility' statement. For example:
“As a long-time publisher enthusiast, (“The Green Thumb's Guide to Perfect publisher”
www.goodpublisher.com), I thought I knew everything there is to know about
publishing...”
If you encounter any trouble from Amazon's editorial staff about the insertion
of your web link, you can still get away with dropping the title. This should be
enough to allow interested readers to find you in the search engines, provided
you've been indexed and/or you're running a PPC campaign on your title
keywords.
An even better option (and one not subject to editorial review) is to fill out a
profile for your Amazon member name, paying special attention to the portion
to include your reading list. This is referred to on site as “So, you'd like to...”
You can link to your own products with impunity there.
The next step: find some titles of interest to your niche market and, on the
main information page, add your member profile to the “So, you'd like to...”
recommendations group.
This will pull your profile in under the “So, you'd like to..” section of the page.
When visitors click your profile, they'll be taken straight to your recommended
reading list.
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ETORO

eToro Snags a World Finance Award for Most Innovative Trading Platform 2010

The eToro platform, already a trader favorite, has now received a nod of appreciation from the financial trading industry as a winner of one of World Finance's prestigious annual awards.

eToro's innovative approach to financial trading has been making waves for quite some time now among traders worldwide. The platform's user friendly graphic interfaces and wide range of ground breaking community tools have captured the attentions of novices and experts alike, who now take part in eToro's vibrant and active social trading network. With its open and daring approach, eToro has now managed to not only become one of the most popular trading platforms online, but to also receive a seal of approval from an already established financial institution.

“Our vision is to become the first global market place for everyone to trade and invest their funds in a simple and transparent way”, said eToro CEO, Johnathan Assia. “eToro already transformed the way people trade today, and we thank our community of over a million traders for helping us win this award that recognizes eToro's achievements in the financial trading arena”

World Finance magazine launched its annual World Finance Awards in 2007 with the goal of identifying industry leaders that represent the benchmark of achievement and best practice in the financial and business world. To determine the winners, World Finance magazine used an independent panel of judges headed up by Editor Alexander Redcliffe. The Panel followed up on the countless nominations, suggestions and contributions of World Finance readers to explore and analyze new trends in order to unearth the best and the brightest pioneers in the FX marketplace.

“We couldn't be more thrilled and honored to win this particular award,” said Assia. “To know that our platform was nominated and then chosen out of the hundreds of nominations is a sign that we must be doing something right. It is especially rewarding to know that our push towards innovation, which has been one of eToro's core values from the start, hasn't gone unnoticed. The challenge now is to keep innovating so we can have a shot at next year's award as well!”

As for eToro's community, they will certainly be thrilled to know that their platform of choice is leading the way in cutting edge trading technologies, and intends to continue to do so for years to come.

Open a free trading account with eToro to explore the benefits of financial trading.