Thursday, October 1, 2009

Branding Traffic Type.

Branding is all about raising awareness of your name and product in the
online marketplace. You should strive to make branding one of your daily,
business-related 'habits'.
How to brand?
Ensure your name and URL are on every piece of media you send out.
This includes: all email correspondence, all site and product graphics, all
bylines of articles and testimonials you've written. Essentially anything else
that has room on it for your name and website address.
Not only these, but also through the creation of viral products. A product that
is considered “viral” is one that is not only spread throughout the internet
among those interested in what you are offering, but it also incorporates the
“brand” technique as a standard flat across the board.
Additionally, you might consider coming up with a unique slogan or purpose
statement to add under your site logo, in your emails and on business cards.
Why brand? Familiarity breeds trust. When people are exposed to your name
time and again in reference to a subject, they begin to view you as someone
of importance and expertise.
Your prospect might see your name in an article byline a dozen times before
winding up on your website. Perhaps they've clicked on a Google ad for a
product they didn't even know you offered. What happens when they get to
your page? They say “oh, yeah, this guy. I think I read a couple of his articles
last week.”
This is a good thing. Your branding has paid off by greasing this prospect's
wheels in advance, and you've already won a significant portion of the battle
for conversion. So, be mindful of branding in everything you do. It should play
a large part in your marketing strategy, and really isn't optional.


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eToro Snags a World Finance Award for Most Innovative Trading Platform 2010

The eToro platform, already a trader favorite, has now received a nod of appreciation from the financial trading industry as a winner of one of World Finance's prestigious annual awards.

eToro's innovative approach to financial trading has been making waves for quite some time now among traders worldwide. The platform's user friendly graphic interfaces and wide range of ground breaking community tools have captured the attentions of novices and experts alike, who now take part in eToro's vibrant and active social trading network. With its open and daring approach, eToro has now managed to not only become one of the most popular trading platforms online, but to also receive a seal of approval from an already established financial institution.

“Our vision is to become the first global market place for everyone to trade and invest their funds in a simple and transparent way”, said eToro CEO, Johnathan Assia. “eToro already transformed the way people trade today, and we thank our community of over a million traders for helping us win this award that recognizes eToro's achievements in the financial trading arena”

World Finance magazine launched its annual World Finance Awards in 2007 with the goal of identifying industry leaders that represent the benchmark of achievement and best practice in the financial and business world. To determine the winners, World Finance magazine used an independent panel of judges headed up by Editor Alexander Redcliffe. The Panel followed up on the countless nominations, suggestions and contributions of World Finance readers to explore and analyze new trends in order to unearth the best and the brightest pioneers in the FX marketplace.

“We couldn't be more thrilled and honored to win this particular award,” said Assia. “To know that our platform was nominated and then chosen out of the hundreds of nominations is a sign that we must be doing something right. It is especially rewarding to know that our push towards innovation, which has been one of eToro's core values from the start, hasn't gone unnoticed. The challenge now is to keep innovating so we can have a shot at next year's award as well!”

As for eToro's community, they will certainly be thrilled to know that their platform of choice is leading the way in cutting edge trading technologies, and intends to continue to do so for years to come.

Open a free trading account with eToro to explore the benefits of financial trading.