Affiliates Traffic Type:

Affiliate programs (also known as referral programs or partnership
programs) provide a flood of traffic to your site for next to nothing.
When you implement an affiliate program on your site, you establish a 'pay for
performance' relationship with those who sign up as your affiliate. The affiliate
runs his or her own separate marketing campaign in order to advertise his
unique affiliate url which tracks the visitors he sends to your site.
If a visitor makes a purchase, the affiliate is credited for the sale and receives
a commission (a percentage of the sale).
You can see the power of this method immediately when you recognize that
your affiliates essentially provide you with free advertising. You only pay when
a sale is made. True, you do pay out a portion of your profits – but what you
make back is far more than what you're spending.
Why? Because affiliates increase your site's visibility.
Even long after you've moved on to another project, another site...all of those
affiliate links pointing to your site are still 'out there', spread across the web in
articles, emails, e-books and affiliate web pages.
Broad exposure such as this brings you a steady stream of traffic and sales
for months to come.
Think of it this way: you can sell 1,000 copies of a $79 product and keep the
profits to yourself to the tune of $79,000 or you can enlist an army of affiliates
who sell 3,000 copies of the same product for a 50% ($39.50) commission,
and you net $118,500!
Setting up an affiliate program is not difficult. One of the easiest places to do it
is over at Clickbank.com. Clickbank has an affiliate system built in and ready
to go the moment your product is approved for sale.
Also, an added benefit of Clickbank is the “marketplace directory” model
employed on site. All products sold through Clickbank appear in the
marketplace organized by category. Active affiliate marketers know this and
seek out new merchants in the marketplace on a regular basis.