Saturday, October 31, 2009

So Your Web Site Visitor Converted To a Sale or Lead

Did you know that on average a visitor will remain on a thank you page, after he has completed a form, longer than he remained on most of the web pages he visited before he completed the form? Well you might think, "What does it matter? He just did what i intended, he either just made a purchase or he has become a lead." However, there is really so much more that you could offer him.

We all know how hard we work in order to make the flow just right in our website to increase conversions, so why not take advantage of the fact that we have the complete confidence of this visitor and why let him leave so soon? He has just made a purchase or made an inquiry and he is left high and dry with nothing more to do. His next natural move will probably be to return to what he was doing before he was looking for your product or service or he will continue surfing the Internet.

5 ideas of items you could add to your thank you page in order to keep your visitor around a little longer and make him feel that his visit to your website was really enjoyable, rewarding and memorable:

1. RSS feeds

You may or may not have requested permission from the visitor on the form he just completed to send him newsletters, campaigns and product updates however these will probably be sent to him by email. We are all aware of the huge amount of promotional emails we receive on a daily basis and I assume that you are all similar to me as sometimes I have more patience than other to read these promotions before I trash them, so why not offer your user an RSS feed. That way even if he opted-out from your promotional email, deletes them when they arrive, or files them away in a “Must Read” folder that is never read, you can still reach this visitor on a regular basis.

2. Newsletter subscription

You may or may not have requested an opt-in to your newsletter on the form, however, even if you did perhaps your company has a variety of newsletters for different products, services or interests then you could offer a form for him to subscribe to additional newsletters.

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eToro Snags a World Finance Award for Most Innovative Trading Platform 2010

The eToro platform, already a trader favorite, has now received a nod of appreciation from the financial trading industry as a winner of one of World Finance's prestigious annual awards.

eToro's innovative approach to financial trading has been making waves for quite some time now among traders worldwide. The platform's user friendly graphic interfaces and wide range of ground breaking community tools have captured the attentions of novices and experts alike, who now take part in eToro's vibrant and active social trading network. With its open and daring approach, eToro has now managed to not only become one of the most popular trading platforms online, but to also receive a seal of approval from an already established financial institution.

“Our vision is to become the first global market place for everyone to trade and invest their funds in a simple and transparent way”, said eToro CEO, Johnathan Assia. “eToro already transformed the way people trade today, and we thank our community of over a million traders for helping us win this award that recognizes eToro's achievements in the financial trading arena”

World Finance magazine launched its annual World Finance Awards in 2007 with the goal of identifying industry leaders that represent the benchmark of achievement and best practice in the financial and business world. To determine the winners, World Finance magazine used an independent panel of judges headed up by Editor Alexander Redcliffe. The Panel followed up on the countless nominations, suggestions and contributions of World Finance readers to explore and analyze new trends in order to unearth the best and the brightest pioneers in the FX marketplace.

“We couldn't be more thrilled and honored to win this particular award,” said Assia. “To know that our platform was nominated and then chosen out of the hundreds of nominations is a sign that we must be doing something right. It is especially rewarding to know that our push towards innovation, which has been one of eToro's core values from the start, hasn't gone unnoticed. The challenge now is to keep innovating so we can have a shot at next year's award as well!”

As for eToro's community, they will certainly be thrilled to know that their platform of choice is leading the way in cutting edge trading technologies, and intends to continue to do so for years to come.

Open a free trading account with eToro to explore the benefits of financial trading.