Friday, October 30, 2009

Paid Search-Engine Advertising

This mainly concerns Google Adwords. This is Googles paid advertising system, where you can bid on keywords and your ad will show in the right-hand menu.

Many people have a lot of success using this system. As long as you can account for every penny spent along the way! You must work out, for example, how many ads you will get shown for x amount of dollars, how many of those ads will get clicked on, and how many of those go on to purchase your product.

These figures are very important, for without them you will end up throwing money down the drain. Luckily, Adwords is the best place to get instant results, and to try out new ideas.

It works by you building up a list of keywords and entering how much you are willing to bid on each keyword. If you bid the most, your ad is shown first. Otherwise it will appear in a lower position or even on the second page. It depends on your competition for those keywords.

Once you have your keywords - you can start by using the same ones you use for SEO (step 2) you need to see how many people actually search using that term. If, for example, there are 4,000 searches a month for "Fly Fishing" it may be worth you bidding on that keyword. But if it is going to cost you $2 per click, perhaps you'd think twice.

This kind of mathematical balancing is prevalent in making a success of Adwords. To get back to our example, what if 50% of those people who cost you $2 a click go on to make you $50 down the road? Is it worth the cost, then?

Sometimes, you will get lucky. You'll find a niche with very little competition, and therefore a low cost per click. You can easily make a success this way as long as your website goes on to convert that visitor to a buyer. And even if they don't buy, you are just aiming to get a subscriber, perhaps your lifetime value of a subscriber is going to be $50+. Worth thinking about!

No comments:

Post a Comment


eToro Snags a World Finance Award for Most Innovative Trading Platform 2010

The eToro platform, already a trader favorite, has now received a nod of appreciation from the financial trading industry as a winner of one of World Finance's prestigious annual awards.

eToro's innovative approach to financial trading has been making waves for quite some time now among traders worldwide. The platform's user friendly graphic interfaces and wide range of ground breaking community tools have captured the attentions of novices and experts alike, who now take part in eToro's vibrant and active social trading network. With its open and daring approach, eToro has now managed to not only become one of the most popular trading platforms online, but to also receive a seal of approval from an already established financial institution.

“Our vision is to become the first global market place for everyone to trade and invest their funds in a simple and transparent way”, said eToro CEO, Johnathan Assia. “eToro already transformed the way people trade today, and we thank our community of over a million traders for helping us win this award that recognizes eToro's achievements in the financial trading arena”

World Finance magazine launched its annual World Finance Awards in 2007 with the goal of identifying industry leaders that represent the benchmark of achievement and best practice in the financial and business world. To determine the winners, World Finance magazine used an independent panel of judges headed up by Editor Alexander Redcliffe. The Panel followed up on the countless nominations, suggestions and contributions of World Finance readers to explore and analyze new trends in order to unearth the best and the brightest pioneers in the FX marketplace.

“We couldn't be more thrilled and honored to win this particular award,” said Assia. “To know that our platform was nominated and then chosen out of the hundreds of nominations is a sign that we must be doing something right. It is especially rewarding to know that our push towards innovation, which has been one of eToro's core values from the start, hasn't gone unnoticed. The challenge now is to keep innovating so we can have a shot at next year's award as well!”

As for eToro's community, they will certainly be thrilled to know that their platform of choice is leading the way in cutting edge trading technologies, and intends to continue to do so for years to come.

Open a free trading account with eToro to explore the benefits of financial trading.