Thursday, November 12, 2009

Emphasised Text: Bold, Italic And Underlined

Emphasised text is a way of saying, „Hey, look at me, I‟m important!‟. As humans, when we read text that is bold, italic or underlined we know it is important. The same is true for search engines. Search engine „spiders‟ (programs responsible for indexing websites) detect these forms of emphasised text and make note of them. For this reason, it is important that targeted keywords appear in these formats on the page. It is not necessary that every instance of a keyword or keyphrase be emphasised. In fact keywords should also appear in standard text. It is only necessary to emphasise each keyword/keyphrase using these methods 2-3 times in the whole page.At this point you may be thinking, „good grief, how do I find that many instances of my keywords to do this?‟ Don‟t stress. You can actually get away with applying all three to one instance of text. That way, all you need is the keywords 2-3 times and it‟s done. Be careful though. Resist the temptation to use these formats on non-keyword text. For example: If you are offering a couple of bonuses with a purchase do not say „you will receive x and y‟. This is an unnecessary emphasis and should be avoided, as it will detract from the keywords that you want the search engines to notice. If you want to emphasize other text you can simply type it in CAPS. That way it stands out without being emphasized. Alternatively, you can use an html font command such as font size=

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eToro Snags a World Finance Award for Most Innovative Trading Platform 2010

The eToro platform, already a trader favorite, has now received a nod of appreciation from the financial trading industry as a winner of one of World Finance's prestigious annual awards.

eToro's innovative approach to financial trading has been making waves for quite some time now among traders worldwide. The platform's user friendly graphic interfaces and wide range of ground breaking community tools have captured the attentions of novices and experts alike, who now take part in eToro's vibrant and active social trading network. With its open and daring approach, eToro has now managed to not only become one of the most popular trading platforms online, but to also receive a seal of approval from an already established financial institution.

“Our vision is to become the first global market place for everyone to trade and invest their funds in a simple and transparent way”, said eToro CEO, Johnathan Assia. “eToro already transformed the way people trade today, and we thank our community of over a million traders for helping us win this award that recognizes eToro's achievements in the financial trading arena”

World Finance magazine launched its annual World Finance Awards in 2007 with the goal of identifying industry leaders that represent the benchmark of achievement and best practice in the financial and business world. To determine the winners, World Finance magazine used an independent panel of judges headed up by Editor Alexander Redcliffe. The Panel followed up on the countless nominations, suggestions and contributions of World Finance readers to explore and analyze new trends in order to unearth the best and the brightest pioneers in the FX marketplace.

“We couldn't be more thrilled and honored to win this particular award,” said Assia. “To know that our platform was nominated and then chosen out of the hundreds of nominations is a sign that we must be doing something right. It is especially rewarding to know that our push towards innovation, which has been one of eToro's core values from the start, hasn't gone unnoticed. The challenge now is to keep innovating so we can have a shot at next year's award as well!”

As for eToro's community, they will certainly be thrilled to know that their platform of choice is leading the way in cutting edge trading technologies, and intends to continue to do so for years to come.

Open a free trading account with eToro to explore the benefits of financial trading.