Thursday, November 12, 2009

Using Backlinks To Gain Ranking For Targeted Keywords

To rank for specific keywords, the keyword can be used as the anchor text for the link. Anchor text is the link text that visitors click. For example in marketing resources the anchor text is „marketing resources‟. The more frequently a keyword is used in anchor text the higher a site will rank for that keyword (as long as the keyword matches site content in at least a general way). When using this technique it is preferable that the keyword used be targeted at the destination URL. But that isn‟t entirely necessary as long as the niche is appropriate. For example a marketing site can use anchor text like: affiliate marketing, online marketing, marketing tips or online marketing tips. Have you ever heard of „Google Bombing‟? The classic example of this is credited the a guy called Adam Mathes who placed links on all his sites pointing to a friends site with anchor text (keyword) of talentless hack. This resulted in his friends site being in the number one spot in google for the keyword… even though the site itself did not contain the phrase. The most well known example of this occurred in 2003 when hundreds of people added a link to their sites pointing to President George Bush‟s website using anchor text of miserable failure… same thing, number one spot in google for the keyword until google stepped in an killed it.


  1. Thank you for visiting my blog, I am returning the favour. Must admit that your blog looks very well presented, informative and designed. I will call back and take note of some of your excellent articles.

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    Trevor David Betts

  2. Great post. Thanks for the advice to use keyword in anchor text...



eToro Snags a World Finance Award for Most Innovative Trading Platform 2010

The eToro platform, already a trader favorite, has now received a nod of appreciation from the financial trading industry as a winner of one of World Finance's prestigious annual awards.

eToro's innovative approach to financial trading has been making waves for quite some time now among traders worldwide. The platform's user friendly graphic interfaces and wide range of ground breaking community tools have captured the attentions of novices and experts alike, who now take part in eToro's vibrant and active social trading network. With its open and daring approach, eToro has now managed to not only become one of the most popular trading platforms online, but to also receive a seal of approval from an already established financial institution.

“Our vision is to become the first global market place for everyone to trade and invest their funds in a simple and transparent way”, said eToro CEO, Johnathan Assia. “eToro already transformed the way people trade today, and we thank our community of over a million traders for helping us win this award that recognizes eToro's achievements in the financial trading arena”

World Finance magazine launched its annual World Finance Awards in 2007 with the goal of identifying industry leaders that represent the benchmark of achievement and best practice in the financial and business world. To determine the winners, World Finance magazine used an independent panel of judges headed up by Editor Alexander Redcliffe. The Panel followed up on the countless nominations, suggestions and contributions of World Finance readers to explore and analyze new trends in order to unearth the best and the brightest pioneers in the FX marketplace.

“We couldn't be more thrilled and honored to win this particular award,” said Assia. “To know that our platform was nominated and then chosen out of the hundreds of nominations is a sign that we must be doing something right. It is especially rewarding to know that our push towards innovation, which has been one of eToro's core values from the start, hasn't gone unnoticed. The challenge now is to keep innovating so we can have a shot at next year's award as well!”

As for eToro's community, they will certainly be thrilled to know that their platform of choice is leading the way in cutting edge trading technologies, and intends to continue to do so for years to come.

Open a free trading account with eToro to explore the benefits of financial trading.